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Stake.com: The Most Visible Brand in Crypto Gambling
Stake.com has invested more heavily in high-profile sponsorships than any other crypto gambling platform. Founded in 2017 by Ed Craven and Bijan Tehrani, Stake has used strategic partnerships with global sports teams, entertainment icons, and major leagues to build brand recognition that dwarfs its competitors. These sponsorships serve a dual purpose: they provide legitimacy in an industry often viewed with skepticism, and they create massive brand awareness among sports fans who are potential crypto gambling customers. The total investment in sponsorships is estimated at hundreds of millions of dollars, making Stake one of the largest gambling sponsors in the world — not just in the crypto space.
Drake: The Stake.com Brand Ambassador
In March 2022, Stake.com announced a partnership with Drake, one of the most recognizable entertainers on the planet. The multi-year deal made Drake the official brand ambassador for Stake.com, and he has been actively using the platform on stream. Drake has shared numerous high-stakes gambling sessions on social media, including wins of over $17 million and losses of similar magnitude. The partnership includes "Drake on Stake" branded events, exclusive promotions, and a dedicated section on the platform. Drake wagered over $1 billion on the platform in 2022 alone according to public reports. While the partnership has drawn criticism from gambling addiction advocates, it has undeniably made Stake.com a household name among Drake's 270+ million social media followers. The deal demonstrates Stake's strategy of targeting cultural influencers rather than traditional advertising channels.
UFC: Official Betting Partner
Stake.com became the official betting partner of the UFC (Ultimate Fighting Championship) in a landmark deal that reportedly spans multiple years and is worth over $100 million. The partnership makes Stake the exclusive crypto betting platform featured during UFC events, with branding visible on the octagon mat, fighter walkout gear, and broadcast overlays. UFC fighters regularly appear in Stake promotions, and exclusive UFC-themed betting markets are available on the sportsbook. This partnership is particularly significant because UFC has a predominantly young, male, tech-savvy audience — exactly the demographic most likely to adopt cryptocurrency gambling. The UFC deal elevated Stake from a niche crypto brand to a mainstream sports betting name, directly competing with traditional sportsbooks like DraftKings and FanDuel for visibility.
Everton FC: Premier League Shirt Sponsor
In 2022, Stake.com became the main shirt sponsor of Everton Football Club, an English Premier League team. The deal was reportedly worth around £10 million per season, placing the Stake.com logo on the front of Everton's match jerseys — visible to millions of Premier League viewers worldwide. The Premier League is the most-watched sports league globally with a broadcast audience of over 4 billion people per season. However, the partnership has faced controversy. The UK Gambling Commission does not license Stake.com to operate in the UK (Stake uses a Curaçao license), leading to criticism from gambling reform advocates and parliamentary scrutiny. Despite this, the shirt sponsorship ran for multiple seasons and generated enormous brand recognition. In 2024, new UK gambling advertising regulations began restricting front-of-shirt gambling sponsors in the Premier League, affecting future deal renewals.
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Alfa Romeo F1 Team (Now Sauber)
Stake.com secured a naming partnership with the Alfa Romeo F1 team, which became "Stake F1 Team" (later operating as Kick Sauber) for the Formula 1 season. Formula 1 is one of the most prestigious global sporting events with an audience of over 1.5 billion viewers across 70+ countries. The deal includes prominent branding on the car livery, driver suits, and team merchandise. The F1 sponsorship positions Stake alongside other major gambling brands in motorsport and provides exposure in key markets across Europe, Asia, and the Americas. Formula 1's audience skews toward affluent, tech-forward demographics — aligning well with crypto gambling's target market. The partnership represents Stake's move into the highest tier of global sports sponsorship, competing directly with brands like Binance, Bybit, and traditional gambling companies for F1 visibility.
Kick Streaming Platform
While not a traditional sponsorship, Stake.com's relationship with the Kick streaming platform deserves mention. Kick was co-founded by Ed Craven (also co-founder of Stake) and launched as a Twitch alternative that explicitly allows gambling content. After Twitch banned unregulated gambling streams in 2022, Kick became the primary destination for casino streamers. Major streamers like Trainwreckstv, who was previously a Twitch gambling streamer, moved to Kick where they continue to stream Stake gameplay to tens of thousands of concurrent viewers. Kick offers streamers a 95/5 revenue split (compared to Twitch's 50/50), attracting top creators. While Kick is technically a separate company, the Stake connection is integral — gambling content drives significant viewer traffic, and Stake benefits from organic, entertaining brand exposure that feels authentic rather than advertising-like.
Other Notable Partnerships
Beyond the headline deals, Stake.com has built an extensive partnership portfolio. Watford FC: Before Everton, Stake sponsored Watford FC's shirts in the English Championship. Agar.io: Stake partnered with the popular browser game for cross-promotional events. Various eSports teams: Stake has sponsored teams and tournaments in CS2, Dota 2, and other competitive gaming titles. Individual athletes: Several professional fighters, footballers, and other athletes have individual ambassadorship deals with Stake. Content creators: Beyond Kick streamers, Stake partners with YouTube creators, Instagram influencers, and TikTok personalities across multiple languages and regions. Music events: Stake has sponsored music festivals and concert series, particularly in Latin America and Asia where crypto gambling adoption is highest. Collectively, these partnerships create an omnipresent brand that reaches potential customers across sports, entertainment, gaming, and social media.
What Sponsorships Mean for Players
Stake's massive sponsorship spending has practical implications for players. First, it indicates financial stability — a company investing hundreds of millions in multi-year sponsorship deals is unlikely to disappear overnight. This provides reassurance about the platform's longevity and your funds' safety. Second, sponsorships drive player volume, which means more active opponents in poker, bigger daily race prize pools, more frequent chat rain events, and higher tournament guarantees. Third, sponsorship-linked promotions often provide additional value — UFC fight night specials, Drake-branded promotions, and event-specific bonus codes. Fourth, the cost of these sponsorships is ultimately funded by the house edge on all games, so they do not directly affect game fairness or RTP. The downside is that sponsorship spending could theoretically be directed toward higher player rewards instead, but Stake maintains competitive rakeback rates alongside its marketing investments.
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